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Glassman likes to say he runs CrossFit more like a biker gang than a business, but business is booming.
Forty-five thousand people showed up to watch contestants who looked like superheroes heave, jump, and lift until a champion was crowned.
Well before CrossFit was a competition, he designed it as a new way to workout.
CROSSFIT FAITH: Run Your Race
He says it can transform anyone, and he’s not just talking about bulging biceps and six-pack abs.
Greg Glassman: I’ll deliver you to your genetic potential.
Sharyn Alfonsi: It sounds like you’re creating a robot or something.
Greg Glassman: Look at her, she was meant to look like that.
That’s what nature would have carved from her a million years ago or she’d have been eaten.
There’s no hint of ripped muscle underneath his untucked shirt, but he is widely considered the most powerful man in fitness today.
A workout program that mixes elements of weightlifting, calisthenics, and gymnastics.
He says for decades gym owners have ignored the importance of diet and been all too happy to watch their members fall into a trance on the treadmill.
Sharyn Alfonsi: Do you think people think they’re getting a workout and aren’t getting a workout.
Greg Glassman: Well, I mean, look, you get sweaty and you come home tired.
CrossFit classes usually don’t take more than an hour.
Athletes compete against each other and the clock.
For getting ready for war, getting ready for earthquake, getting ready for mugging, getting ready for the horrible news that you have leukemia.
Greg Glassman: Would I use deadlifts in both cases? Absolutely.
Greg Glassman: Uh-huh. Yeah.
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To say no is to say that, if you drop your pen on the ground, you’re not gonna pick it up.
It’s a deadlift.
CROSSFIT 190523 — Hongtai CrossFit
It’s picking something off the ground.
If your physician doesn’t think you should deadlift, you need to get a new doctor is what you need.
Glassman started to teach people to lift, jump and sprint long average calories burned during crossfit before CrossFit became a household name.
He had polio as a child and used gymnastics to regain his strength.
In high school, a bad dismount left him with a permanent limp.
He became a personal trainer and started experimenting with some of the exercises that would become the backbone of his creation.
His workouts were loud, disruptive and gym owners were not impressed.
Sharyn Alfonsi: How many gyms did you get tossed out of.
Sharyn Alfonsi: You don’t like being told what to do.
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Greg Glassman: Oh, I don’t mind being told what to do.
Today, there are 14,000 CrossFit boxes around the world.
The company is private but estimated to be worth hundreds of millions of dollars and Greg Glassman owns 100 reebok crossfit games hat percent of it.
Greg Glassman: I’m not trying to grow a business.I’m doing the right things for the right people for the right reasons.
Greg Glassman: Well, the– here was the alternative.
Here’s what it used to be: All ya had to have was the money.
That’s where every other chain came from, someone just launched ‘em.
They can open a box next door to another box if they want.
It’s probably not surprising, Glassman believes the strongest one will survive.
Sharyn Alfonsi: You don’t have an iron fist on them on how they do this– Greg Glassman: Nope.
It’s– Sharyn Alfonsi: –they can do it any way they want to do it.
Greg Glassman: –this isn’t Kentucky Fried Chicken or– yeah, it’s– it’s CrossFit.
Although, he occasionally fires up the company plane, grabs the family dog and drops in on an affiliate unannounced.
Sharyn Alfonsi: So you’re not going in there looking for trouble.
But if I saw yoga for bodybuilding someone pulling with their arms or a rounded back, I think it’s inevitable that I would say something.
Sharyn Alfonsi: And what does it cost for people to access the stuff that you’re putting online.
It didn’t until we did it, you know, the more video we give away, the more money we make.
Posting videos of workouts and wipeouts and spreading Glassman’s gospel around the world in Africa, Siberia, and on the frontlines of Afghanistan and Iraq.
Whether soldiers or soccer moms, the evangelical enthusiasm of Glassman’s disciples.
Sharyn Alfonsi: When you hear people describe CrossFit as a cult, what do you–.
What if someone led a cult and they didn’t know they were.
To– so I started to kinda try to think what makes us a cult and what would define a cult.
Sharyn Alfonsi: So the doors are open, you’re not recruiting– Greg Glassman: Yeah, we’re not recruiting, we’re not barring the doors.
Glassman says he spends most of his time defending the CrossFit brand with an iron fist.
Greg Glassman: If you don’t defend it, you won’t have a brand for long.
We are in shark-infested waters and I’ve got–shark-repellent attorneys.
They’re everywhere.
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They’re everywhere.
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Like freakin’ leprechauns.
CrossFit is not afraid to flex their legal muscles.
They’ve gone after a company selling bogus CrossFit-branded jump ropes, taken on gyms in Puerto Rico and Germany who used their name without permission and successfully sued the publishers of a study that contained made-up information about CrossFit’s safety record.
I love my lawyers.
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Sharyn Alfonsi: Very few people say that.
More? 50? Yeah.
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Sharyn Alfonsi: You like the fight.
Greg Glassman: I do.
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Yeah. His most tenacious fight revolves around headlines that CrossFit could be dangerous or worse, deadly.
Some journalists have questioned how the regimen might be bad for one’s back, shoulders or even kidneys.
Because it’s such a new phenomenon, there aren’t many studies about the overall safety of CrossFit.
The few that exist, found it to be about as safe as gymnastics or weightlifting and less likely to cause an injury than running.
Greg Glassman is so sure it’s safe, the father of six allowed his future seventh child to be part of this class.
This year 380,000 people around the world competed for a chance to be featured in the finals.
It is a spectacle.
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Part Olympic Games, part Hunger Games.
And the winner is crowned the fittest man or woman on Earth.
He told us no one in the world is in better shape than the Games’ top athletes.
You’re gonna come reebok crossfit games 2021 winner and best the Games athletes out of nowhere, the same way you’re gonna walk out here on the street and put together a Stanley Cup challenge out how many calories do burpees burn of morons walking by.
Greg Glassman: Someone young, fresh, excited, and willing to enter into the modern era of things.
Sharyn Alfonsi: That’s a pretty bold thing– Greg Glassman: Isn’t it.